ViBean aims to create a warm, inviting atmosphere where coffee becomes more than just a daily ritual—it’s an experience. Focused on offering premium, ethically sourced coffee beans, ViBean strives to foster an emotional connection with its customers, providing a space where they can feel relaxed, welcomed, and part of something special. The brand's visual identity draws inspiration from the “CozyAbode” umbrella brand created by my team during the group portion of this project. While using two shades of green to evoke the tranquil comfort of a rainforest, complemented by beige white vines for balance. The dynamic wavy shapes in the design reflect the energy that the coffee provides. The logo, representing the swirling steam from a coffee cup in a fun and fluid style, uses a warm burnt orange to reinforce the inviting nature of the brand. With the slogan “Vibes That Brew,” ViBean emphasizes the idea of brewing a memorable experience. The brand’s marketing strategy includes visually captivating ads aimed at the 18-35-year-old audience, utilizing an 11x17 poster, street billboard mockups, and social media campaigns to connect with consumers on their daily commutes and online.
